Como brindar un servicio integral al cliente

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Cómo crear un poderoso programa de servicio al cliente… y hacer que funcione. Kaizen ofrece algo nuevo a todas las organizaciones y a las personas que trabajan o mantienen relaciones comerciales con aquéllas. Es una filosofía y un sistema que lo incentiva a usted a fijar continuamente más altos estándares de desempeño y a lograr nuevos objetivos en términos de satisfacción al cliente, de ventas y, fundamentalmente, de rentabilidad. Utilizando nueve principios básicos, los gerentes reciben un diseño comprobado para implementar una estrategia centrada en el cliente, que incluye casos de compañías occidentales, como Unipart y Canon, las cuales descubrieron qué tan exitosa es la filosofía kaizen de cuidado del cliente cuando se asocia profundamente con estrategias occidentales tradicionales de servicio al cliente..

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Descripción

Editorial: McGrawHill

Autor: Patricia wellington

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Páginas: 236

Cubierta: Tapa Blanda

Medidas: 16.5 x 23.5 X 1

Número de serie: 9789586006934

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