Descripción
Este libro destaca la importancia de identificar, analizar y despejar los obstáculos que bloquean la creatividad y la innovación; proponiendo condiciones y estrategias para gestionar su fomento, en las actuales condiciones de incertidumbre y cambios tecnológicos, especialmente en el mundo digital; también contiene talleres, ejercicios y reflexiones, en cada capítulo. Esta nueva edición presenta cómo ser un líder creativo e innovador para enfrentar los desafíos del nuevo milenio como la inteligencia artificial, la robótica, las organizaciones 4.0, el internet de las cosas, la globalización y la hiperconectividad.Está dirigido a gerentes, profesionales, docentes, estudiantes y personas interesadas en mejorar sus capacidades y generar ideas orientadas a innovar y desarrollar proyectos; así mismo, el contenido tiene como base la experiencia del autor, Alejandro Schnarch Kirberg, chileno, premio iberoamericano de creatividad e innovación 2016.
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