Fundamentos de la publicidad

$58,000

El libro «Fundamentos de la publicidad» constituye un estudio riguroso, sistemático y sintético sobre el complejo engranaje del sistema publicitario. La publicidad es analizada exhaustivamente desde dos perspectivas bien diferenciadas: a nivel conceptual y a nivel operativo-práctico. Por eso, este texto es un instrumento imprescindible para la comprensión y acercamiento al diverso y fascinante entramado de la actividad publicitaria, destinado al alumnado y al público que desee entender en qué consiste la actividad publicitaria en sí.

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Descripción

Autora: Begoña Gómez Nieto
Editorial: Alfaomega Colombiana
Edición: Primera, 2018
Formato: Libro
Rústica, 17×24 cm
255 páginas
Peso: 0.405Kg
ISBN: 9789587783643
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